Privacy Policy

1. Who We Are

Prime Bath Studio Ltd. ("we", "us", "our") is a bathroom and kitchen renovation company based in Liverpool, United Kingdom. We are the data controller responsible for the personal information you provide to us through this website.

Contact: [email protected]  |  +44 7863 275200

2. What Information We Collect

When you use our contact or quote request form, we collect:

• Your full name
• Your email address
• Your phone number
• Your message or project description
• The date and time of your enquiry

We do not collect payment card details or sensitive personal data through this website.

3. How We Use Your Information

We use your personal data to:

• Respond to your enquiry and provide a project quotation
• Schedule consultations or site surveys
• Manage and deliver renovation services if you become a client
• Comply with our legal obligations

4. Legal Basis for Processing

We process your personal data under the following lawful bases (UK GDPR Article 6):

• Consent (Art. 6(1)(a)): When you voluntarily submit our contact form.
• Contractual necessity (Art. 6(1)(b)): When processing is necessary to take steps at your request prior to entering a contract, or to perform a contract with you.
• Legitimate interests (Art. 6(1)(f)): To operate our business, respond to enquiries, and maintain client records.

5. How We Share Your Information

We do not sell your personal data. We may share it with:

• Web3Forms — our form submission processor, which relays your enquiry to our email inbox. Web3Forms processes data only to deliver the form submission and does not retain or use your data for other purposes.
• Legal authorities — if required by law or to protect our rights.

6. Data Retention

We retain your personal data for up to 2 years from the date of your initial enquiry, or for the duration of any project plus 6 months after completion — whichever is longer. After this period, your data is securely deleted unless we are required by law to retain it further.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — ask us to correct inaccurate or incomplete data.
• Right to erasure — request deletion of your data where there is no legitimate reason for us to continue processing it.
• Right to restriction — ask us to suspend processing of your data in certain circumstances.
• Right to object — object to processing based on legitimate interests.
• Right to data portability — receive your data in a structured, machine-readable format.

To exercise any of these rights, please email us at [email protected]. We will respond within 30 days.

8. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's data protection regulator:

ICO website: ico.org.uk  |  Helpline: 0303 123 1113

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.